Mobile is eating the world. We’ve all seen the stats. We’re spending more time on our thumbs than touch typing on keyboards. Yet we’re also changing the way we use mobile — with every company trying to claim their stake in the gold rush that was mobile (before it became so saturated), people are getting sick of apps.

In the past, press kits would be folders of fact sheets, text files, and images or PDFs hosted in Dropbox or attached to emails. Can you imagine how annoying that was for bloggers and journalists? Thankfully, those days are long gone...

Getting featured is great. It’s very exciting, it’s a great opportunity and makes you more credible. But it’s not the end-all or be-all for your app. Your marketing plan needs to go beyond just getting featured...