Here’s a behind the scenes look at the making of the Pocket Zoo logo designed by Fawad M, who combined typographic treatment and bright colours to give us our visually memorable look.

The first phase of the Pocket Zoo identity was to sketch individual letters. It was important to make the letters appear fun and edgy. Experimentation included playing with weight and angles. The next and final phase was to digitize select letters. During this phase, colour and composition were key while maintaining legibility. The finished identity caters to a young audience through its vibrant colours, fluffy shapes and overall fun appeal. @FawadM